Headquartered in Walldorf, Germany, SAP provides business software designed to help companies clearly understand all aspects of their business. SAP solutions can streamline and improve financial, operational, and customer-facing business processes. By using SAP solutions, companies of all sizes–including small and midsize–can reduce costs and optimize performance.

At the end of 2008, SAP had:

• More than 51,000 employees in over 50 countries developing, marketing, and selling applications and services
• 82,000 customers of all sizes across 25 industries and in over 120 countries
• Listings on the Frankfurt and New York stock exchanges

Global Operations

SAP operates in three geographic regions: EMEA (representing Europe, Middle East, and Africa), Americas, and Asia Pacific Japan (APJ, representing Japan, Australia, and parts of Asia).

Growth Plans

SAP is strategically focused on the following growth goals from 2005 to 2010:

• Double the size of the addressable market for business software and services to $75 billion
• Increase customer base to 100,000
• Derive 50 percent of revenue from new products by 2010

SAP is committed to growing organically, innovating with partners and acquiring companies that add specific technologies and capabilities to SAP’s software solution offerings. For example, the 2008 acquisition of Business Objects complemented SAP’s growth strategy. Now SAP provides the tools and applications companies need to better organize and manage information, optimize everyday business activities, and improve the way employees work. With our new business intelligence offerings, we can reach new customers and expand our footprint in existing accounts.

Marketing and Sales

Subsidiaries around the world help market and distribute SAP products and services. In other markets, value-added resellers license, implement, and support SAP solutions.

Research, Development, and SAP Ventures

SAP Labs around the world research, design, and deliver leading-edge software solutions. SAP Ventures directs SAP’s investment in emerging entrepreneurial companies. SAP Research, the global technology research unit of SAP, maintains eleven research centers on five continents. These centers identify and shape emerging IT trends, extending SAP’s product portfolio.

CORPORATE OVERVIEW FOR DECEMBER 31, 2008 (IFRS)
Total Revenue	€11,575 million
Software and Software-Related Service Revenue	€8,466 million
Operating Profit	€2,701 million
Operating Margin	23.3 percent
Employees	51,544 full-time equivalents
Customers	82,000 plus in over 120 countries
Industry-Specific Solutions	25, ranging from banking to public sector
R&D Investment	€1,627 million

A more detailed description can be found at http://www.sap.com/germany/about/investor/reports/gb2008/en/our-financial-statements/financial-summary.html