SAP’s core values constitute the foundation that has made SAP successful since our 1972 launch. Our core values represent continuity with historical priorities and highlight behaviors that continue to be critical to the success of SAP. The values prescribe the way we interact both personally and professionally and include:
- Customer focus
- Integrity
- Quality
- Commitment
- Product excellence
- Passion
These values are supported by a range of characteristics that we seek in our employees, including agility, top performance, simplicity, co-innovation, and talent development. These employee traits will be essential to the success of SAP’s strategy.
See also our “Responsible Business Practices”.
