SAP Helps Drive Opportunity for All

On the way to impacting 1 million lives

In a better run world, we believe that IT will be a primary driver of opportunity for all people. As we pursue this vision, we view our work to create positive social change as very different from charity. It is an opportunity – and even a necessity – for building a sustainable future for the world and our company.

Click on the bars below to learn more about our strategy for creating positive social impact around the world.

2009				2010
		Technology for Non-profits (# of organizations enabled per year)	942		715
		Volunteering (Employee hours)	62,000		59,000
		Social Investment (Euros)	7,828,391		12,844,914

Developing new markets opens up new business opportunities. Healthy local communities with robust infrastructure and development create demand for our products and services. A strong educational system ensures that we have access to a pipeline of talent.

At the same time, we see enormous potential to utilize technology and our other resources to help improve people’s lives throughout the world. Our goal is to impact 1 million people in 2011 by focusing on three main areas: meeting basic needs, enhancing education and creating sustainable growth and economic opportunity.

To reach this goal, we have aligned it with our expertise, talent and business goals to create even greater impact. Our efforts go beyond a traditional giving model to strategically deploy our technology, whether it is training IT leaders of the future or providing entrepreneurs with cutting-edge tools to create new ventures. Our employee volunteers use their skills to help nonprofits run more effectively and thereby reach more people. Above all, we seek to deploy all of our assets as a company to bring innovation to the creation of positive social change.

This strategy has evolved over the past year and is reflected in a range of SAP projects and programs throughout the world, including:

• In India, one out of two SAP employees is committed to community projects, focused on improving educational opportunities through tutoring, recruiting new teachers and enhancing school infrastructure and resources. For more details, click here.
• We have partnered with a leading non-governmental organization to help women in Ghana create thriving businesses through the harvesting of shea nuts, utilizing our technology and volunteers to provide them with tools and resources to compete more effectively.
• In Haiti, we have provided a range of support in the wake of the devastating earthquake of 2010. In addition to immediate aid, we continue to work on long-term solutions that are not about charity, but enabling the people of Haiti to build their own economic prosperity.

We are committed to measuring the success of our social investments. In 2011, we will be tracking our progress on the following goals:

• Impacting 1,000,000 lives. We are currently working on metrics to define and monitor how our efforts are opening up new opportunities.
• Enabling 1,000 nonprofits. Through donations of our technology, combined with the time and talent of our employees, we aim to help organizations run better and in turn provide greater support to people and communities.
• Volunteering 100,000 hours. Our employees are fundamental to everything we achieve at SAP, and their commitment is critical to fulfilling our social mission.

We believe these goals are ambitious but attainable. More important, they are essential if we are to assure the sustainability of our business and fulfill our mission of creating a better-run world.

Independently Verified by KPMG